Our Company

It’s about fresh thinking.

It’s about tradition inspiring innovation.

It’s about the love of good food and great eating experiences.


From white boards to test kitchens, to creating breakthrough products and category building brands… baking isn’t merely what we do. It’s who we are.

That’s the passion you’ll find throughout our offices and facilities. You’ll see it in our obsession to innovate, bringing the best tastes and value to market. You’ll savor it in our dedication to customers, consumers and to every product.

Ultimately, we’re united by one simple understanding: we all love good food and great eating experiences. A commitment we bring to life through our business philosophy.

  • Let tradition be our inspiration – and build from that heritage
  • Provide great taste and great value, and customers will always return
  • Lead with a long term vision
  • Pursue perfection through creativity, passion and the desire to always improve
  • Listen to what the customer wants – then get it done
  • Bake fun and intensity of purpose into everything we create

Learn more about:

› How We Started
› Our Vision
› Awards & Media

At fgf brands, our passion is baked in.

How We Started:

The Ajmera family, who successfully built and operated Canada’s leading specialty bread bakery, was making millions of bagels and croissants/day when they sold the bakery in the early 1990′s. After 20 years in business, Sam Ajmera (father of Ojus and Tejus) decided it was time to retire. But for the creative/entrepreneurial types, retirement doesn’t last long and by mid 2004, the family decided to get back into the bakery business: the new bakery was called fgf brands and here started the creation of a 21st century, progressive food company.

Sam (Soham) Ajmera
Ojus Ajmera
Tejus Ajmera
Our Vision:

The purpose of fgf brands is to continuously expose people to great eating experiences. We are passionate about food and wish to enrich peoples’ lives by offering affordable, high quality products. We are building an organization that will support this endeavor for generations to come.

It’s all about the product! Our products are the heroes.

Build a great team. Our success is directly tied to the people that work with us. We create the conditions that enable our team to develop and progress within the company. We give all our team the opportunity to realize their full potential.

A passion for excellence. Everyday, we strive to be the best at what we do. You can see the results of our efforts in everything we do from product quality, to customer service, sales and marketing.

Awards & Media Coverage:

Prepared foods , “Best New Food Product In the U.S”.

Women’s Health Magazine named our Whole Grain Naan one of their 125&nbp;best packaged foods for Women, 2009

fgf brands Inc. has met the requirements for certification as a minority business enterprise as defined by the Canadian Aboriginal and Minority Supplier Council (CAMSC)

Stonefire: First food brand ever to be featured on Hell’s Kitchen, 2011